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Collection of Personal Information
Information may be collected in several ways.
You may provide personal information directly to Merchant Home by making purchases, participating in sweepstakes or giveaways hosted by us or an affiliated third-party, subscribing to our email list, registering for an account, providing it at an in-person event, or requesting information.
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.
We collect your email address if you choose to subscribe via our newsletter opt-in or as part of your transaction.
Information may be collected via your use of the site, including browsing and purchasing. We automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that are viewed, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. Please note you must disable cookies on all browsers or devices you may use to access the site.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Use of Personal Information
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you regarding your order status;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). This information may be used in retargeting campaigns.
Sharing Personal Information
We may share your Personal Information periodically or as needed with third parties to help us use your Personal Information, as described above. This is done with the goal of improving your experience of the site, improving the site functionality, or to advertise products. We do not share any Personal Information with Third Parties for their direct marketing purposes.
When you place an order, we encrypt that data using SSL or other technologies. Please be aware that no method of transmitting information or storing information over the internet is completely secure, and you transmit this information at your own risk. We take reasonable and standard measures to protect the information collected from unauthorized access, use, or disclosure, but cannot guarantee the absolute security of any transmitted information.
Our payments are processed using Shopify Payments (powered by Stripe), Apple Pay, or PayPal. Information may be shared with these third parties in order to process your transaction fully.
We use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We use Mailchimp to run our email marketing campaigns-- you can read more about how Mailchimp uses your Personal Information here: https://mailchimp.com/legal/privacy/
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
European Residents- Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
California Residents- Your Rights
Please note that Merchant Home does not in practice provide any Personal Information to Third Parties for their direct marketing purposes. California law permits users who are California residents to request and obtain from us a list of the Third Parties to whom we have disclosed their Personal Information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of Personal Information disclosed to those parties. This list may be provided once per year, free of charge.
Use of Site by Minors
The site is not directed for individuals under the age of 16. If you are under the age of 18, you must have your parent’s consent to use the site. If you are a parent and believe your child has provided Personal Information without your consent, contact us at firstname.lastname@example.org and we will take action to remove the account and Personal Information from our records.
You have the right to opt-out of certain uses and disclosures of your information. However, if you choose to do this, you may not be able to access all features of the site, including the ability to purchase.
To opt-out of email marketing, you may use the Unsubscribe link that is included in the footer of all of our emails, or email us directly at email@example.com to be removed.
For more information about our privacy practices, if you have questions, if you would like to opt-out of our email list or collection of personal data, or if you would like to make a complaint, please contact us by e‑mail at firstname.lastname@example.org or by mail using the details provided below:
Merchant Home, LLC, PO Box 7828, Santa Cruz CA 95061, United States